"...artistic expression is a vehicle for social change." said professional dancer, Kyle V Martin.
"This is another way to get people to think about the cruelty of the fur industry by making them think, 'how would I feel if I was killed for my coat?' " said PETA campaign specialist Ashley Byrne. "I think when someone pictures the terrifying experience of being attacked and beaten, all because someone wants the coat off your back, they begin to understand what the animals who are killed for fur are going through."
FUR IS UNNECESSARY
Unless one is homeless, a traditional indigenous person living in cold climates, or in a truly life-threatening situation – there really is no good excuse for wearing fur. Fur performs no better than most synthetics when it comes to retaining warmth. Arctic explorers, alpine climbers, and cold-climate sports and adventurer’s gear typically lacks one thing: Fur. Considering the leaps and bounds textile producers have made in sustainable textile production, including imitation furs, there is no reason to put animals through such incredible amounts of pain and suffering. (SOURCE)
THE TRUTH IS OUT THERE
So many investigations, documentaries and exposés from Asia, to Europe, to North America contradict the outright lies being told on the pages of fashions magazines across the globe and under the pop-culture limelight. Here are some resources to see for yourself exactly how fur is made. Keep in mind, that while animal advocates stand to gain nothing but peace-of-mind, the fur industry stands to lose billions of consumer dollars:
NO ONE IS PERFECT.
Most people who purchase fur garments do not know how they are made – and that’s not surprising, considering the monumental effort to keep the process hidden. Let’s say you have some fur, so now what? If you currently own a fur garment, or inherited one from family, why not donate it to coats for cubs or the homeless and turn a product that represents indifference to suffering into a life-saving object? (SOURCE)
Other professional artists that contributed to this performance:
Assistant Choreographer - Tracey Katof
Dancers - Dee Keaveney, James Koroni, Kyle V Martin, Marie Paldrup, Rachel Hettinger, Tammi Greenberg, Paulette Lewis, Tracey Katof, Tyrone Bevans
Camera - Ben Effinger
Music - Watch Dogs by Notic Nastic
More info on the inherent cruelty of the fur industry at Reinvent The Icon: http://www.reinventtheicon.com/about-pinnacle/fur/