I recently produced an eco-vegan dance video with compassionate cosmetologist Layla Joy. I admire her for working at Aveda, an environmentally responsible company that manufactures professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products.
After she read ‘Skinny Bitch,’ a New York Times Best Seller, written by Rory Freedman and Kim Barnouin, it brought forth a harsh reality that she could not ignore. This set her on a journey to answer one important question, ‘Where did this come from and at what cost?’ After doing much research she knew that rather than feeling conquered by such tragedy she could find a way to contribute to rebuilding a sustainable life for all living things. She found Aveda and now stands as a proud lead stylist at one of their popular salons!
Our video is scheduled to release in mid June! Here are a few photos to entice your eyes.Director, Editor & Choreographer, James Koroni
Producers, Layla Joy & James Koroni
Aveda Cosmetologist, Layla Joy
Assistant Aveda Cosmetologist, Natalie Hill
Assistant Choreographer, Tracey Katof
Featured Dancers; Elyse Niederee, James Koroni, Lauren Cox, Kiet Lam & Tracey Katof
Video Consultant, Joshua Katcher