Cut Color Move

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Layla Joy, James Koroni, Enforced ArchI recently produced an eco-vegan dance video with compassionate cosmetologist Layla Joy. I admire her for working at Aveda, an environmentally responsible company that manufactures professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products.

After she read ‘Skinny Bitch,’ a New York Times Best Seller, written by Rory Freedman and Kim Barnouin, it brought forth a harsh reality that she could not ignore. This set her on a journey to answer one important question, ‘Where did this come from and at what cost?’ After doing much research she knew that rather than feeling conquered by such tragedy she could find a way to contribute to rebuilding a sustainable life for all living things. She found Aveda and now stands as a proud lead stylist at one of their popular salons!

Our video is scheduled to release in mid June! Here are a few photos to entice your eyes.Elyse Niederee, Enforced ArchLauren Cox, Enforced ArchKiet Lam, Enforced ArchTracey Katof, Enforced ArchJames Koroni, Enforced ArchCut Color Move, James Koroni, Enforced ArchDirector, Editor & Choreographer, James Koroni

Producers, Layla Joy & James Koroni

Aveda Cosmetologist, Layla Joy

Assistant Aveda Cosmetologist, Natalie Hill

Assistant Choreographer, Tracey Katof

Featured Dancers; Elyse Niederee, James Koroni, Lauren Cox, Kiet Lam & Tracey Katof

Video Consultant, Joshua Katcher

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James Koroni

About James Koroni

Author, James Koroni studied dance at ‘The Edge‘ in Los Angeles, ‘Broadway Dance Center‘ in New York City and Santa Monica College in Los Angeles. A few of his credits include choreographing and dancing for Princess Superstar in Paris, France, dancing for Madonna at MACY’s in Herald Square, performing in ‘Rhapsody’s Sirens after Dark‘ at the BLVD on Bowery, participated in the production of Bagabones at The Fringe Festival in New York City and teaching at Cynthia King Dance Studio in Brooklyn NYC. His Internships and Administrative credits include ‘Broadway Dance Center’ under the International Student Visa Program with Director Bonnie Erickson and is currently employed at Cynthia King Dance Studio in Brooklyn, NYC as Cynthia King’s Executive Assistant. “So much of life carries the potential to shock and excite me and whether traditional or controversial, if it offers compassion I find a reason to appreciate its beauty.” - James Koroni
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