NEW YORK - “What were you born to do?” asks Clara Lofaro, New York-based independent pop singer-songwriter. The answer to this is explored in her new video single, “Born to Love You,” an equal parts raw and sizzling single, exploring the fine line between pleasure and pain created by love.
See end of video for credits.
Enforced Arch creative director, James Koroni, inspired choreography for Clara's "live" performance sequence in Born To Love You. Not only did he contribute behind the scenes but he also portrayed the role of the love interest with whom Clara shares this experience.
Produced and mixed by Christian Lohr (Sting, Joss Stone, Andrea Bocelli), a multi-platinum producer and writer and co-mixed, engineered and mastered by Robert L. Smith (Lady Gaga, U2, David Bowie) in a Bavarian castle, “Born to Love You” is a testament to the enduring power of music as a universal connector to each other and, for Lofaro, to herself.
"'Born to Love You’ was inspired by music and a romantic love that I held at equal value. After the love had gone, music survived. It always will."
The “Born To Love You” video was filmed in Bushwick, Brooklyn at The Hive, a barter supported free artist space. Clara would like to extend a special thank you to Pete Carma of StreetcredMusic for bringing the people and elements together to help her vision come to life.
Don’t miss Clara’s special music video screening at her single release show at Rockwood Music Hall Stage 2 at 10:30 TONIGHT, Monday, May 13th!