PETA Takes On New York Fashion Week

PETA New York Fashion Week3

"...artistic expression is a vehicle for social change." said professional dancer, Kyle V Martin.

For New York Fashion Week, Enforced Arch founder and choreographer James Koroni teamed up with PETA. Their performance piece evoked compassion for animals who are killed to make fur garments.

"This is another way to get people to think about the cruelty of the fur industry by making them think, 'how would I feel if I was killed for my coat?' " said PETA campaign specialist Ashley Byrne. "I think when someone pictures the terrifying experience of being attacked and beaten, all because someone wants the coat off your back, they begin to understand what the animals who are killed for fur are going through."


Unless one is homeless, a traditional indigenous person living in cold climates, or in a truly life-threatening situation – there really is no good excuse for wearing fur. Fur performs no better than most synthetics when it comes to retaining warmth. Arctic explorers, alpine climbers, and cold-climate sports and adventurer’s gear typically lacks one thing: Fur. Considering the leaps and bounds textile producers have made in sustainable textile production, including imitation furs, there is no reason to put animals through such incredible amounts of pain and suffering. (SOURCE)

PETA New York Fashion Week


So many investigations, documentaries and exposés from Asia, to Europe, to North America contradict the outright lies being told on the pages of fashions magazines across the globe and under the pop-culture limelight. Here are some resources to see for yourself exactly how fur is made. Keep in mind, that while animal advocates stand to gain nothing but peace-of-mind, the fur industry stands to lose billions of consumer dollars:

Visit the International Anti-fur Coalition for a list of  70 international anti-fur organizations, or visit the list of the Fur Free Alliance for 35 more international anti-fur organizations. (SOURCE)


Most people who purchase fur garments do not know how they are made – and that’s not surprising, considering the monumental effort to keep the process hidden. Let’s say you have some fur, so now what? If you currently own a fur garment, or inherited one from family, why not donate it to coats for cubs or the homeless and turn a product that represents indifference to suffering into a life-saving object? (SOURCE)

Other professional artists that contributed to this performance:

Assistant Choreographer - Tracey Katof

Dancers - Dee Keaveney, James Koroni,  Kyle V Martin, Marie Paldrup, Rachel Hettinger, Tammi Greenberg, Paulette Lewis, Tracey Katof, Tyrone Bevans

Camera - Ben Effinger

Music - Watch Dogs by Notic Nastic

More info on the inherent cruelty of the fur industry at Reinvent The Icon:

Please, Don't Touch

Lauren Cox, Enforced ArchDistance from home can be frightening considering culture shock, facing strangers or the potential of getting lost in a new land. I don’t feel this way however, I find myself inspired and excited to explore endless possibilities. Throwing myself into the fire lifts what impression of the world I may have had. We tend to seek commonalities in relationships with other people before we can relate but by releasing that need for a cultural comfort zone, you create more acceptance. In this I see beyond my own experiences and expand my capacity to be compassionate towards others.James Koroni, Enforced ArchI hope to travel the world one day and share my "voice" with others. This past weekend I traveled south a few hours to our nations capitol, Washington D.C., for the Annual Anti-Fur Society Conference. I was accompanied by Lauren Cox, a professional dancer from San Francisco. She comes from a much different upbringing than myself but somehow we both dance with compassion and understanding. Our artistic journey may not end in the same place but for this past weekend our path was from New York City to Washington D.C., a big adventure for open minds and open hearts on open roads.Please, Don't Touch, Enforced ArchAn art initiative online called PINNACLE Reinvent The Icon, encourages artists to utilize their talents to make a statement against Fur. Fur bearing animals live terrifying lives while enduring a great deal of suffering and all for human vanity! After doing my research I felt compelled to create a piece that brings forth their perspective. Hopefully in turn providing a voice for the voiceless.Lauren Cox, James Koroni, Enforced ArchThe piece was inspired by Satyrs, a popular character within Greek Mythology, often portrayed as half man and half goat. These creatures live jovial lives, love to dance, play music and enjoy sexual encounters all making them innately free spirited. I imagine any living being would wish to live their lives this way. I contacted Marlena Pavich, a compassionate costume designer and film stylist, to create the anti-fur pants that would simulate the half goat element of our character. Using all recycled vegan materials, she constructed the most brilliant interpretation of a Satyr I could have ever imagined!Please, Don't Touch, Enforced ArchAs we walked on stage you could hear clinking silverware and people boasting about the bread sticks. The room was silenced by our focus, intention and powerful advocacy. The music began, our bodies shivered and the story was told.James Koroni, Lauren Cox, Enforced ArchTaking a moment to realize our experience here on this planet is blind to suffering, society shelters us from these issues because it wants us to stay ignorant to what suffering exists. With information compassionate people take action and this isn’t what the Fur industry wants. “We must be the rebel, and reclaim our position of being the visionary. The fashion industry poses in rebel iconography, when they are the conformist selling out to the fur trade”, said Joshua Katcher of They have no right to treat animals as painless, lifeless creatures meant for luxury, vanity or power. My anti-fur piece entitled “Please, Don’t Touch” will release in late July of 2011.Please, Don't Touch, Enforced Arch

Jump On Board, PINNACLE

PINNACLE: Reinvent the Icon, James KoroniWhen I saw the call for fashion forward - forward thinking people, I couldn't resist lending a hand or foot.  PINNACLE: Reinvent The Icon is an image-driven initiative consisting of fashion industry professionals from all areas of fashion culture who are clarifying the changed meaning of fur within the context of our current culture. PINNACLEproduces editorial stories, and works with informed designers, models, and other professionals to create accessories and various forms of visual art. A group of us dropped by the headquarters of the most powerful fashion publications in the world to let them know about PINNACLE: Reinvent The Icon. Here are some pics from the photo shoot. .